Effectiveness of Discount Incentives in Carbon Reduction: Impact of Customer-Perceived Value Sacrificed for Green Hotels

To improve carbon reduction efficiency, green hotels adopt cash discount incentives to encourage customer behavior. However, the effectiveness of these in promoting behavior has been controversial. Prior studies argue that participation hotel practices typically involves specific sacrifices (e.g., inconvenience, lesser quality, or less luxury), going against hedonism tourism. Therefore, context reduction, this study adopts mathematical modeling investigate impacts customer-perceived experience sacrifice on incentives. By performing backward reasoning, obtained optimal pricing decisions a hotel, and based which also observed impact effective performance. It was found are if discounts higher than value perceived by customers, vice versa. Furthermore, (a proportion of) total cost savings can moderate relationship between The always help increase profit occupancy, whereas whether reduce emissions depends various factors interact with each other. Findings provide reference for make